It goes by different names and descriptions: Butterfly, lash blast, Manga, Kitty Kat, Wonderlash, Perversion, Telescopic. On and on and on...That's right folks. There is a war of the eyelashes and what brand, and thus mood, we decide upon that will magically transform our very existence. Critical.
I noticed this phenomenon some time ago while inncoently watching tv. One company would come up with a mascara with promises to curl unbelievably. Then another company would promise super, inhuman length. Then yet another would flash across the screen with the message of beautiful thickness.I mean it was a barrage. All wrapped in interesting 30 second storylines and unimaginable new angles that teams of marketing associates must work nonstop to present.
The commercials tell us to be coy and shy, then dramatic and bold. We can emulate our favorite pop singers just by painting a little dye on our eyelashes. Were you aware of the amazing ability these products have? We apparently can conquer the world by using these products. And no matter what attitude we inhabit, we are always sexy while doing it. No wonder there is such a fight for our allegiance to the right mascara. The fate and style of the world depends on it!
Interestingly, though all of the models in these commercials use lash inserts...hmm. My powers are fading...quickly.
Choose wisely. Who are you? I have chosen an "organic" mascara-whatever that means. Not for what it promises, but infact, because I have never seen a commercial advertising its miraculous benefits. And I have hippie roots, so "organic" draws me like a bee to honey. So maybe I trust it a little more...But mostly I bought it because the container is cute. It comes in a leafy shape. Wow. I'm impressed.
Maybe I am a simpleton. Hopefully one day I can graduate to soldier level in this secret war and be a butterfly or an anime figure or even a mascara rebel. But for now I am content to spread the word. Maybe I am a soldier after all (;
